Constellation Brands has signed up to support the US ‘responsible drinking’ scheme Responsibility.org adding to its growing list of members.
The aim of Responsibility.org is to help eliminate drunk driving and work with others to end all impaired driving, eliminate underage drinking and promote responsible consumption.
According to Constellation Brands, the partnership is an effort to bolster Responsibility.org’s ability to help people across the US to develop a more responsible relationship with alcoholic drinks, continue the decades-long decrease in underage drinking, and save lives through effective impaired driving prevention efforts.
Chris Swonger, president and CEO of the Distilled Spirits Council of the United States and Responsibility.org said: “We are proud to welcome Constellation Brands to Responsibility.org. The Constellation Brands team is a global leader not only in the beverage alcohol industry but for their community leadership and commitment to alcohol responsibility. Our members provide our organisation with the resources we need to continue creating best-in-class, effective programs and initiatives.
Swonger pointed out that “as Americans continue to adjust to and cope with tumultuous times, Constellation Brands’ support couldn’t have come at a more meaningful moment”.
Amy Martin, vice president of corporate reputation and CSR at Constellation Brands added: “Bringing high-quality brands to our consumers, and promoting safe and responsible enjoyment of them, within our communities and the beverage alcohol industry is foundational to our business. Working with Responsibility.organd alongside other leading companies in our sector, we aim toempower adults to make responsible choices in their alcohol consumption by supporting fact-based education, engagement programs, and policies – in support of a more balanced lifestyle.”
Responsibility.org is funded by distillers including: Bacardi USA, Inc.; Beam Suntory Inc.; Brown-Forman; Campari Group; Constellation Brands; Diageo; Edrington, Mast-Jägermeister US, Inc.; Moët Hennessy USA; Ole Smoky, LLC; Pernod Ricard USA; and William Grant & Sons.